How to Accomplish Anything

Greetings! Today I will be demonstrating an exercise I use in every aspect of my business – How to Accomplish Anything in 5 Easy Steps Whether in Business or In Life.


Start at the End

The key to accomplishing anything is actually pretty simple. You start at the end.

By visualizing and defining what you would like to accomplish. This automatically aligns all efforts, resources, and methods of approach with your goals. This is called Strategic Alignment.

This simple step enables you to focus with pin-point precision to, Easily determine what is most important. And assign value to all efforts based on their economic value.


For years I have used this simple method to help me build complex systems, new brands, and make major decisions. And, I am happy to finally be able to share it with you. Let’s dive in.

Astor West CEO - Lorde & Lincoln

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1 - Define Your Strategy

With the end in mind, start by defining your strategy. The aim of your strategy is to define your destination and set the course. Keep your strategy simple. The less complexity you bake in at the top. The easier your objectives will be to achieve.

Before we move on to our 2nd container … Let’s stop for a moment and discuss something important. The most important thing to remember about strategy is that it is not a plan. This distinction has been the topic of many heated debates, but here, I hope to put it to bed forever by clearly defining what strategy is. So that you can start taking advantage of the incredible power defining and aligning with strategy will provide you.

Let’s start by defining what a plan is. A plan is a step-by-step process with strict policies.


In stark contrast a strategy is a simple definition of what will be accomplished once all objectives are met. It is agile and flexible by nature. While, at the same time, encourages the use of ones knowledge, skill and tactical abilities to accomplish strategic objectives.

It is even more important to understand why planning at the wrong interval will add complexity and rigidity to what you are trying to accomplish.

Planning from the top down Adds complexity, makes your projects unmanageable, Renders your goals unobtainable, and does not give you the flexibility you need to deal with quickly changing environments.

Planning should only be implemented where automation is required and where all other methods of approach have been tested and discarded or outliers have been identified and normalized.

2 - Objectives

Jumping back in – This is why our second container defines our objectives.

Simple, well defined objectives will decrease complexity downstream and provide the flexibility needed in today’s quickly changing environments.

For example.

In order for my new brand to be successful I must create highly recognizable assets that my target audience will be attracted to, recall, and articulate to others. This while working to achieve my visibility objective multiplies my efforts and makes my work more valuable. Depending on the degree by which I canvas my market, my efforts will build trust through proximity and repetition, thereby ensuring trust is more quickly developed and market acceptance is close to follow.

There are many instances by which assets accomplish strategic objectives and clearly align with my strategy. This approach not only ensures the increased economic value of my assets but ensures I have the flexibility needed to quickly change or correct course if any asset or method of approach is not producing desirable results. This type of agility is only possible by employing a flexible strategic approach vs. a planned step by step method.

Are you starting to get it? Good

3 - Assets

This brings us to Container 3 Our Assets.

Assets are resources, means of production, or capabilities used to physically produce value. Assets can be anything that delivers your brand to your target audience.

For example:

An asset may be using your abilities to create a logo,

Or creating a network of influencers to expose your brand to a larger audience.

Or it may simply by you, your tenacity and your drive in delivering value to your audience the old fashion way. Picking up the phone & dialing for dollars.

4 - Logistics

Our fourth container is Logistics.

Logistics is the deployment and delivery of your assets to your target through distribution channels.

The distribution channels that you choose will help determine what assets you create, their distinct technical attributes, how you deliver your assets using any given channel, and the strategic advantage of creating assets with high economic value.

An example of an asset with high economic value would be an asset that can be utilized across multiple channels without the need for multiple productions of that asset to meet the technical guidelines or culture of any given channel. In layman's terms. An asset that you can post to Facebook, Instagram, & YouTube without needing to make multiple variations of that asset.

5 - Accounting

Our last container is Accounting.

Accounting is pretty simple in that it gives you the guidelines for scheduling assets and how much time or effort should be spent on assets or distribution based on their economic value.

Now not all assets are created equal. Determining an assets value will be decide in several diverse ways. Such as how many times it can be used without creating separate variations, can it be combined with other assets Is it a high performing asset in that drives engagement and conversion. Or is it a helper asset that provides insight into the habits of your audience.

One example of a helper asset with a low economic value is email campaigns. While email is not as effective as it once was it provides a valuable helper service in giving us cold, warm, and hot leads by measuring how an email is handled by the target. Cold = did not open. Warm = opened did not click and Hot = Opened clicked but did not buy. These leads are converted to prospects and added to our follow-up rotations with distinct scripts that match where they reside in the purchase lifecycle based on their activities.


Astor is a pioneer of the modern Web. As a young executive, at 23 she developed one of the first interactive Web applications connecting business, data, and media via the World Wide Web. Astor owns an eclectic portfolio of innovative brands that include technology, data, media, and e-commerce including her first which she founded in 2003. Astor is author of the IEDP a development methodology she employs to rapidly deploy modular applications. To date Astor has developed 2 platforms and over 200 modular apps.

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